Client
Hex Corporation
Features
- SAAS
- Open AI Integration
- Linkedin Ads Integration
Stats
- $1.5 M annual revenue
- 50 new client onboards
The Problem
Outdated Dashboard Design Impacting Efficiency and Decision-Making
The old dashboard presented numerous difficulties for its users, mainly due to its inefficiency and subpar design. The cluttered and fragmented display of information hindered users’ ability to quickly find the data they needed. Key performance indicators, such as clicks and click-through rate (CTR), were obscured by unnecessary complexity, rendering tracking and analysis both labor-intensive and prone to errors.
Additionally, the dashboard lacked sophisticated data visualization capabilities, which restricted the direct and efficient presentation of trends, patterns, and performance metrics. The absence of dynamic charts, heatmaps, or drill-down functionality made it challenging for users to gain valuable insights or make well-informed decisions.
Navigation within the dashboard was also a significant concern, characterized by an unfriendly interface that posed challenges for individuals at different skill levels. While experienced users experienced a slowdown in their workflow due to inefficiencies, less experienced users faced a steep and frustrating learning curve.
These combined issues led to reduced user productivity increased frustration, and missed opportunities to use data for strategic gain. The dashboard not only fell short of contemporary user expectations but also became a bottleneck for teams that depend on timely and accurate data insights to drive business growth.
Solution
We built a modern data analytics platform from scratch that include
- Real-time Data Collection
- Predictive Analytics Tools
- Interactive Dashboards
- API Integration with Other Platforms
- Mobile-Friendly Design
- User Access Management
Our approach was guided by a well-defined plan that seamlessly aligned the client’s objectives with our team’s expertise and capabilities. We began by understanding the client’s vision and breaking it down into actionable goals, ensuring that every step of the process was purposeful and result-oriented. The project was divided into manageable phases, allowing us to track progress, adapt to feedback, and maintain focus on key priorities at every stage. This phased approach not only ensured consistent and measurable progress but also provided flexibility to incorporate enhancements along the way. The result was a robust and scalable solution that met the client’s immediate needs while being fully equipped to support future growth and evolving requirements.
Testimonial
“Unoiatech’s team built and published the platform exactly as promised within the specified timeline we agreed upon at the outset. Not only did they meet our expectations, but they also successfully helped us launch the product, and to our delight, it began attracting users immediately. Their dedication to meeting deadlines and delivering quality results was truly commendable.”
Chief Executive Officer
MI Corporation
Process
The process begins with Product Discovery, where user needs and project goals are identified. This is followed by Product Design, creating user-friendly and visually appealing designs. These designs are then brought to life in the Development phase. After thorough Testing & Bug Fixing to ensure quality, the product is launched. Finally, Product Optimization & Maintenance focuses on continuous improvements and long-term performance.
Wireframe & UI/UX Design
Once the project scope was clearly defined, we moved into the design phase, focusing on laying a strong foundation for a seamless development process and a product that would exceed user expectations. Our goal was to create a comprehensive UI design system and a robust structure that would ensure consistency and future adaptability.
- We started by developing detailed wireframes that mapped out the dashboard layout and user flow, giving our client a clear picture of what to expect and eliminating uncertainty about the final product.
- These wireframes were shared for feedback and approval to ensure alignment and refinement before any coding began.
- Our design process involved meticulously crafting every screen, from the layout of key metrics to interactive charts and ad management tools.
- We also considered edge cases, such as scenarios with no data, to make sure users would have a smooth and consistent experience.
Using Figma, we facilitated seamless collaboration, allowing our client’s team to review and provide direct feedback on designs.
Development
After finalizing the UI design in November 2024, we began the development phase with a clear focus on building a scalable, efficient, and future-ready platform. Every aspect of the development process was structured to support seamless scalability, ensuring the platform could adapt and grow with user needs over the next decade. By adopting a modular approach, we established a solid framework that would accommodate future updates and enhancements without disrupting core functionalities.
To accelerate the process, we leveraged boilerplates and pre-built UI design frameworks, which not only saved valuable time but also ensured uniformity across the platform. These reusable components allowed us to focus on implementing complex features, such as real-time data processing, advanced logic, and large dataset handling. The platform was designed to deliver high performance while maintaining a user-friendly interface tailored to the client’s requirements.
Throughout November and December 2024, we maintained a focus on efficiency, completing the development on time and successfully launching the platform with a well-executed “Go to Market” strategy. The launch quickly attracted early users and established the foundation for future integrations, scaling, and partnerships with key players in the B2B tech space. This milestone marked the start of an innovative solution designed to deliver value and performance for years to come.
Testimonial
“Unoiatech’s team built and published the platform exactly as promised within the specified timeline we agreed upon at the outset. Not only did they meet our expectations, but they also successfully helped us launch the product, and to our delight, it began attracting users immediately. Their dedication to meeting deadlines and delivering quality results was truly commendable.”
Chief Executive Officer
MI Corporation
Results
The platform’s success is reflected in its ability to transform workflows, streamline communication, and drive measurable results for agencies.
Conclusion
Working on the Hexode project has been an incredible journey, filled with challenges and rewarding experiences. From the initial concept to the final deployment, we focused on creating an innovative and efficient platform that automates data analysis using cutting-edge algorithms. Our process included thorough research, prototyping, design iterations, and extensive development to ensure a seamless and user-friendly experience.
Throughout this journey, we had the privilege of working closely with stakeholders and testing the platform with users, which helped us fine-tune the features and address real-world challenges. This collaboration ensured that Hexode successfully meets the demands of modern data-driven industries.
This project exemplifies our commitment to leveraging technology to enhance decision-making processes and contribute to the digital transformation of businesses.
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