Marketing

There are numerous pricing models available for SaaS startups to choose from yet still a company barely spends a few hours deciding their pricing model. So, to simplify the pricing…

Boost your SaaS sales with strategies like reducing churn, optimizing sign-up rates, leveraging PPC, and improving email marketing to stay competitive in the growing SaaS market.

Software as a Service is the business of providing your product to the customer through the means of a monthly or annual subscription. SaaS marketing is the marketing that focuses…

Some of the common myths surrounding a SaaS startup are that angel investors are the only way to raise money; and that people have ample funds to start a business….

Before we dive into the question of what all there is to know about selling SaaS, it is first essential to understand what SaaS is and what SaaS sales mean….

Around 70% to 85% percent of the companies today are SaaS-based and so there is cutthroat competition in each field. Standing out becomes a necessity to succeed in this world,…

The growth rate is directly proportional to the success rate of startups. This is why startups are advised to keep track of their growth rate and work on their weak…