About Project

Tow Piglet offers freight transport and hotshot trucking services in the US. Our goal was to rethink the whole website experience and cater to two audience types – Workers and Hirers. We decided to update the website with a clean theme that feels light and user friendly and integrate subscription-based monetization for the client.

Tow-Piglet-Hero

Why Redesign

1

Make homepage welcoming to visitors

2

Establish the client’s brand as big and solid

3

Payment flexibility for hirers

4

Optimize for mobile devices

5

Simplify registration process

6

Improve loading speed

7

Make it more consistent with the client’s brand

8

Increase conversion rate

Style Guide

Typeface

Nunito is a well balanced, highly-readable typeface. The characters have thin, uniform stroke widths that work well for both body and display copy.

Typogaphy

Colors

Bright blue theme associated with transportation.

Color-Palette-New

Home

The homepage right away establishes the client’s brand as big and solid. A visually striking call to action directs visitors to the next logical step leaving no chance of getting overwhelmed or lost. The client’s social media presence is also highlighted.

Homepage-Website-Rebranding

Work / Hire

Want to work or want to hire? Everything in one place.

Work

Work-Website

Hire

Hire-Website

Admin

A complete visual overhaul of the admin panel for better insights and user management.

Admin-Website-Rebranding

New Feature

We added a recurring subscription plan that offers flexible pricing for hirers on the website.

New-Feature-SaaS

Mobile Responsive

The website looks as amazing on mobile as desktop.

Mobile-Responsive-Website-Rebranding

Other Screens

Beautiful welcome screens and feature-rich User Dashboard.

Other-Screens-Website-Rebranding

And more things we are working on…

Thanks for watching!

Don’t Let Poor Website Design Hurt Your Business.

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